Creating content using digital signage software carries its own set of challenges that are distinct from making content for the web, which is what a digital sign is closest to. A digital sign is similar to a web page, with similar design elements. However, a digital sign has to grab the attention of a viewer and deliver its message in a matter of seconds, unlike a website, which has more time to communicate to users. Here are some tips for making a striking digital sign that will get your message through to viewers.
1.Add videos and other moving elements. Digital signage software allows you to embed videos from YouTube and other sources and you should take advantage of this feature to create visual interest in your digital sign. For example, if you are advertising a movie, you can embed the trailer or short video clips on the sign. You also have the option of using real-time feeds from TV or the Internet.
2.Make creative use of color. There are actually just three basic colors used in digital media for mixing colors – red, blue and green – with all other colors created from them. Our eyes are most sensitive to green, followed by red and then blue. When creating your designs, use contrasting colors with dark colors on a light background and vice-versa. Also take the time to visit the location where the sign will be placed to determine the light conditions and the colors of the room and adjust your color palette accordingly.
3.Use interesting type. Apart from readability, make sure that the type styles that you use with your digital signage software are visually-interesting and catch the attention of the viewer. Avoid using type that is monotonous since this will turn off the viewer and make them turn against the message you are trying to communicate.
4.Use actual photographs from the client. If you can avoid it, don’t use stock photos and images but ask for photographs of the business and related images such as photos of products or the office. This will give the digital sign a specificity and avoid making it generic so that it will tell the viewer something about the business.
5.Consider the reason for the display. One of the easiest things to forget when you are playing with digital signage software is that you are not creating an attractive presentation for its own sake, but to serve the needs of your client. When you are creating the design of the digital sign, you should always ask yourself, what does the client want to achieve? Is the purpose of the sign to sell a particular product or encourage people to sign up for a service? Or does the client want to go the indirect route by creating an informational sign that will provide helpful information and then reminding viewers about their business?
6.Don’t forget the call to action. One of the main purposes of having a digital sign is that the client wants the viewer to perform a certain action. Make sure you are clear about what this action is so that you can integrate it into the design of the sign. This call to action can be as simple as having the URL of the company website or asking viewers to scan a QR code.
7.Make sure that you constantly renew your content. One of the biggest advantages of digital signage software is that updating content is easy. You can use feeds from the Internet using sources like blogs, Twitter feeds and YouTube channels. And you can put together a database of content so that you can make updates automatic.